My main portfolio piece. I’m trusted to operate a large part of the day-to-day digital side of an active Alaska tourism business, real customers, real bookings, real platforms and revenue workflows, with sub-admin access across its digital services. The owner still owns the business; I run much of the digital day-to-day. Several connected pieces, one accountable operator.
The whole workflow
Not one tool: the connected layer a small business actually runs on, end to end.
The pieces
Each piece is documented on its own, with honest status labels and inspectable proof.
Adventure tourism, Alaska
OngoingOngoing, hands-on responsibility for a large part of the digital side of an active Alaska tourism business, customer communication and booking support, Instagram and Meta content, website and SEO, and the platform administration that keeps it all connected.
Adventure tourism, Alaska
Internal ToolAn internal operations platform I designed and built for Alaska Backcountry Access: live Xola bookings alongside weather, avalanche, and trail intelligence, fleet and dispatch, maps, and a custom CRM, one screen instead of a dozen tabs.
Adventure tourism, Alaska
DeliveredA first-party SEO audit and paste-ready implementation program for Alaska Backcountry Access, tracing why ~42,600 search impressions produced only 892 clicks, then prioritizing every fix from Google Search Console data.
Vehicle rental, Alaska
LiveA live Astro/static website for Alaska ATV Rentals that acts as the clean decision layer for an ATV/UTV rental fleet, routing every rental choice to the right Xola checkout, and the complicated cases to a human.
Community initiative, Alaska
LiveA static Astro site I built from scratch for Girdwood Rapid Response (the Turnagain Arm Rapid Response Initiative) with a privacy-safe live donation tally, a safety self-check, and honesty guardrails (911 disclaimer, no nonprofit or tax-deductible claims) built in. Live at girdwoodrapidresponse.com.
Managed website
The live WordPress/Elementor site I administer, hosting, domain, content, and SEO.
Visit the live siteManaged website
A sister-brand WordPress site under the same owner that I also administer.
Visit the live siteSocial
The brand’s live Instagram, posts, stories, and reels I produce and edit.
Visit the InstagramVideo
The brand’s YouTube channel of tour and destination video.
Visit the channelSelected edits
A few of the reels and videos I’ve cut for Alaska Backcountry Access.
See the video workCommunication, bookings, content, website, and the platforms behind them, described plainly, run honestly. Tell me what your operation looks like.