Case studies

Work, with the status on the label

Websites, video and the tools behind the work. Each case states what was done, my role, its current status and the evidence available. Internal projects are labelled separately from client engagements.

Live: Publicly reachable on its intended domain and independently checked.
Ongoing: An active engagement: responsibilities are real, outcomes only claimed when measured.
Internal Tool: Software built for my own workflow; not a finished public product or a claim of client adoption.
Delivered: Handed off or technically validated without implying a final-domain launch.
Validation / Beta: Built, but still being proven. Labelled that way until the evidence exists.

Websites I've built

Live, fast, self-hosted sites built from scratch, the core of what I make.

ATV & UTV rentals, Colorado

Live

Pagosa Adventure Rentals website showing trail-first guidance beside an ATV and UTV at a forest overlook — Website capture · October 7, 2026

Pagosa Adventure Rentals: choose the trail, then the machine

A Colorado ATV and UTV rental website rebuilt around trail choice, machine limits and pickup options, with reservations handled by ResNexus.

Role: Website design, build and launch
Evidence: 3 inspectable artifacts

Education / local services

Live

Union Contractor License School homepage with multilingual navigation and a contractor working on a roof — Website capture · October 8, 2026

Union CLS, a school site rebuilt in three languages from a 2 KB React shell

A California contractor-license school's site was rebuilt from a React single-page app into a fast static Astro site in English, Spanish, and Korean, now live at unioncls.com.

Role: Designer-developer and technical operator, built by me
Evidence: 3 inspectable artifacts

Community initiative, Alaska

Live

A fast, honest public site for a community emergency-readiness initiative

A static Astro site I built from scratch for Girdwood Rapid Response (the Turnagain Arm Rapid Response Initiative) with a privacy-safe live donation tally, a safety self-check, and honesty guardrails (911 disclaimer, no nonprofit or tax-deductible claims) built in. Live at girdwoodrapidresponse.com.

Role: Designed and built by me, end to end, from the brief idea to the live site
Evidence: 3 inspectable artifacts

Vehicle rental, Alaska

Live

A live booking router that turns ‘which ATV, how long?’ into a checkout link

A live Astro/static website for Alaska ATV Rentals that acts as the clean decision layer for an ATV/UTV rental fleet, routing every rental choice to the right Xola checkout, and the complicated cases to a human.

Role: Built and maintained by me, architecture, build, and booking-data model
Evidence: 2 inspectable artifacts

Adventure tourism, format demonstration

Preview

A website that plays like a film, one continuous shot, built from still photographs

RIMROCK is a self-initiated demo of a format I build for adventure and destination businesses: the whole page is one unbroken camera move through the operator's own photographs, so the visitor experiences the trip before they read a word about it.

Role: Designed & built by me, concept, art direction, imagery, 3D engine, copy
Evidence: 2 inspectable artifacts

Also built & hosted: sebsel.com, an author website for my father's novel. A family project rather than a client engagement, so it isn't written up as a case study, listed here because I build and run it end to end like the others.

Flagship engagement

What a website grows into, Alaska Backcountry Access, end to end.

Flagship engagement · Adventure tourism, Alaska

Ongoing

Alaska Backcountry Access, running the whole digital operation

My main portfolio piece. I run a large part of ABA’s day-to-day digital business, customer communication and booking support, social and video, website and SEO, and a custom internal operations platform, with sub-admin access across its digital services. Several connected pieces, one accountable operator.

Digital operations & booking support
ABA Command Center, ops platform
SEO audit & implementation
Managed website (alaskabackcountryaccess.com)
Alaska ATV Rentals booking site
Instagram & YouTube content

CMS & Internal Tools

Tooling that makes a business safer and easier to run.

Web infrastructure / publishing

Controlled Beta

A safe way for clients to edit their own static websites

The Safe-Editing CMS lets a business update its approved content (text, images, links) while the site's structure stays locked. Every change is validated before it can apply. In controlled beta, with a documented real-site pilot and hosted editor demonstration.

Role: Product design, build, and operations
Evidence: 4 inspectable artifacts

Video production workflow

Internal Tool

Cutroom: edit a recording through its transcript

An internal recording and editing tool that connects spoken words to cuts, export formats and a local share-page handoff.

Role: Workflow design, implementation and verification
Evidence: 1 inspectable artifact

Website quality and technical SEO

Internal Tool

Surveyor: website findings you can inspect

An internal technical-SEO crawler that turns page-level observations into a local report and exports for human review.

Role: Audit workflow design, implementation and verification
Evidence: 1 inspectable artifact

Video & editing

Alaska Backcountry Access tour films

Seven experiences, each with its own footage, route graphics and visual story. The ABA series leads these selected edits, with matching vertical films for Shorts and Reels.